strategic priorities


Strategic priorities

The success that Audley Group has experienced to date has been rooted in a clear understanding of how people want to live in retirement and enabling them to achieve that vision.

Our vision

Life enhancing

Our mission

To be the market leader and most trusted provider of retirement living

Our values

Exceptional, Enriching, Caring, Proud

Audley Group

Audley Group is the parent company and is home to all central functions such as finance, marketing and HR.

Key strategic priorities

  • Grow the number of Audley and Mayfield villages
  • Ongoing investment to fund village expansion
  • Broaden the services offered to our owners
  • Build on joint venture partnership opportunities both in the UK and overseas


Continued innovation is the driver of Audley Group’s success, and this year two key initiatives saw the group break new ground.  In August, it formed a joint venture with the real estate arm of Schroders and Octopus Real Estate to fund the development of four new Audley Villages, providing a total of over 500 units representing a total GDV in the region of £400m. 

Secondly, in a further joint venture, Audley Group announced its first strategic development outside of the UK.  The partnership, with Danish pension company, PFA, will fund the development of ten retirement communities with up to 250 later living apartments in each, within Greater Copenhagen and Aarhus.

The strength of the dual model continued to show, with development revenue strongly complemented by growth in operations. This year saw the opening of a new village and Audley Village’s first satellite site, bringing the total portfolio to 20 villages.

Future outlook

Audley Group continues to grow profitably. A refinancing has recently been secured and the business is well positioned to capitalise on the societal context and market drivers which make the proposition so attractive to owners and investors.